Consumer vs. Creator – How I Changed My Mindset (And You Can Too!)

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I’ve talked a lot about goals vs. systems and how important it is to focus on the latter.

The truth is that I think a lot about financial independence, but less and less about early retirement. My stock portfolio is aprox. $330,000 now, and I’m not that far away from my goal of my $500,000-financial independence goal.

My life has changed a lot since I started this blog. I’ve gone from being a consumer to a creator to an influencer.

1. Consumer

I used to read for 2-3 hours every day on the best personal finance blogs I could find.

I distilled their information and made up my own thoughts about how I wanted my financial independence journey to be.

I remember I thought that all the ideas were already spoken and that it was no point for me to start my own blog.

2. Creator

In july 2018 I’d thought about making a blog for a long time. What I wanted was to share my own personal journey. I also found few blogs that wrote about what I was interested in, so I thought I’d give it a shot.

Since I couldn’t find the persons writing about what I wanted to read, I decided I had to be one who did. I published one blog post in July 2018. Then I took a break until November 2018. Between july and november I feared no one wanted to read what I had to say, so I just procrastinated instead.

So what changed back in November 2018? I read book called “The War Of Art” by Steven Pressfield and especially one quote stayed with me:

“The most important thing about art is to work.

Nothing else matters except sitting down every day and trying.”

What I found hard was sitting down quiet without checking my phone, Facebook, the news, Messenger etc. Therefore it’s not weird that I never was fully focused.

After reading this book I established a rule for myself: One day per week I was going to sit with a blank screen with no distractions for 1 hour.

Only 1 out of the 168 hours per week I had to do this.

This led me to start writing.

After 1 hour of undisturbed time I’ve written quite a lot, and often I want to continue for some hours more. My writing ended up as blog posts, and since November 2018 I’ve writen 106 blog posts.

You can read all 106 posts here.

There’s only a handful of what I’ve written that I am proud of. But it doesn’t matter. For me the most important part was to start.

My advice for you is simple: Start before you’re ready.

There will never be a better time than now. And don’t be so hard to yourself. Your voice is unique and your ideas needs to be shared.

3. Influencer

What I didn’t know at the time I started out was that my blog was going to turn into a success.

There’s a lot of ways to define sucess, and you don’t have to agree with me. I think my blog is a success because I’ve seen people change because of my ideas.

My ideas weren’t mine to start with, I’ve learnt them from others. But I’ve made up my own rules about financial independence and I’ve made some investing principles that I don’t break.

I’ve recieved hundreds of mails from readers and even more messages on Twitter about people who wants me help to optimize their journey to financial independence.

So how did my journey eventually end up as a success? Actually I have to credit Twitter for this one. I don’t know how many hours I’ve used on Twitter, but it’s probably more than most people.

I’ve focused on building a tribe since january 2019. And all along the journey I’ve shared my blog posts, quotes, thoughts, my most important learnings, my savings rate etc. I’ve interacted with so many great people, and the best thing is that we’re all working towards the same goals. The motivation you get on Twitter is real. I wrote in another post that my blog/Twitter was included in my circle of 5.

As of today I’ve got 23,600 followers on Twitter.

That number seemed unreal a year ago. But why is this important? I’m not trying to show off here. You see, the point is that the traffic to my blog is driven 85% through Twitter. And yes, I have a mailing list, but the list is built through…(you guessed right) Twitter.

There’s a lot of strategies to build a successful blog and this is what’ve worked for me. I know others that have used Pinterest, Instagram or they’ve simply been discovered by a big site.

There’s of course different degrees of success. My blog isn’t sponsored by Mediavine for example. The reason is simple, I don’t have enough sessions. But my strategy is to keep up in this game for the long run.

Look at J. Money from Budgets Are Sexy. He run his blog for 10 years straight and became one of the biggest names in the FIRE-community. What he did was simply to put out a blog post almost every day for 10 years straight.

The point is: If you continue to do a thing long enough it’s almost impossible to not suceed.

Why? The competition gets smaller for every single day.

Your advantage is that you show up every day no matter what.

Try it for 30 days and see what happens.

Read all my posts in chronological order here: Archives

Have questions, comments or suggestions? I would love to help you with your FI-journey.

Feel free to reach out directly at @Route2FI on Twitter or email me at

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